GOOGLE ANALYTICS 101: HOW TO UNDERSTAND REPORTS

Posted on Posted in Web Analytics
After Google Analytics gathers data, it then collates them to suit to a particular theme, so this is why you can see reports with respect to the summary of your traffic, one that tells you where your visitors came from, another about the status of your contents, another for the age bracket of your users, and so on and so forth. These reports are the very heartbeat of Google Analytics. These things make Google Analytics essential to your online activities. As we go through, we will talk about the different reports that we can encounter.  You first have to go to your reporting section. Make it sure that it is related to the account you would like to analyze.

 

What you need to pay close attention to is the navigation on the left-hand side. Here you can see REAL TIME, AUDIENCE, ACQUISITION,  BEHAVIOR, AND CONVERSIONS. If you tap one of these categories, you will be able to know all the reports within each section. You can look at locations, traffic, and events. You can drill into each subsection for deeper understanding.

 

 

 

In ACQUISITIOIN REPORTS, you can find here information on how you find your users of how you acquire users- where theya re coming from. You can see their behavior after they arrive. You can also see conversion patterns, like how they navigated to your site before they settle on a sale or conversion. In BEHAVIOR REPORTS, you can see how your users interact with your site, from each page to each content. In CONVERSION REPORTS, this describes the workability of your channels. You will know how if your goal is effective, that is, how your channels drive your goals and sales. In AUDIENCE REPORST, you can gain insights about the characteristics of your visitors- who they are, what devices they are using, and their interests, and where they are located. Lastly, there is REAL TIME wherein you can see who is using or visiting  your site at the moment.
It is very important to note that within each category, there are reports. For example, in Audience, you can see Overview, Active Users, Cohort Analysis and User Explorer.

 

 

(Continue visiting my blog to learn more about the many ways of adding and installing analyitcs. I will appreciate if you leave your comments and suggestions. Don’t forget to also ask questions for some clarifications.)